GMO, an optical market leader in Latin America, became a part of Luxottica in July 2011, following the acquisition of Multiópticas Internacional. Since its beginning in the late 1990s, GMO has developed a reputation for optical retail excellence among consumers in Chile, Peru, Ecuador and Colombia with its strong Ópticas GMO and Econópticas retail brands.

As of December 31, 2018, Luxottica operated 404 Ópticas GMO stores and 80 Econópticas stores.